Marketing the Aw Factor, Jim Niesen.
Marketing only works if it appeals to the customer. How many ads, social media posts, emails, sales letters, billboards, commercials, flyers and other marketing media have failed to resonate with you? Probably hundreds, if not thousands! Are you confident that your marketing is any better? In other words, are you sure that it is bringing customers to you? Or is it just as likely to be sending them elsewhere?
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